Inorganic particulate matter

7 million

Particulate matter kills approx. 7 million people worldwide each year.

Source: World Health Organization WHO


A growing body of evidence suggests that particulate matter favors the development of Alzheimer‘s and dementia.

Source: German Doctor’s Newspaper

25 %

Particulate matter plays a role in approx. 25% of fatalities resulting from lung cancer

Source: World Health Organization WHO

15 %

Particulate matter plays a role in approx. 15% of fatalities resulting from strokes.

Source: World Health Organization WHO

Danger to the lungs, heart and vessels 

 Particulates are among the most harmful substances to our health because they can penetrate the sensitive regions of our respiratory system. Long-term exposure to particulate matter is harmful to our health and shortens lifespans.

Particulate matter kills around seven million people worldwide every year and can cause cardiovascular diseases (including heart attacks), damage to the respiratory tract, lung cancer, and strokes. The latest studies show that particulate matter could even trigger diseases like Alzheimer’s and dementia.

Not all particulate matter is the same

Particulate Matter, or PM, is divided into various categories, depending on the size of the particles. The smaller the particle, the further they can penetrate our lungs (1µm = 0.001mm).

PM 1
< 1 µm

PM 2.5
< 2.5 µm

PM 10
< 10 µm
Nasal cavity

Human hair
50 - 70 µm

How PM forms


Particulate matter is caused by road traffic, agricultural operations, industrial processes, combustion of wood and fossil fuels, soil erosion, construction sites, forest and bush fire, etc.

Picture source: Federal Environment Agency (UBA)

The fact is…


While well-intended, ventilation can (depending on where you are) bring in new harmful substances, like allergens and dust, and sometimes make the indoor air even worse.

Is indoor air a health risk?

Indoor air can be up to 100 times dirtier than the air outside.

We spend up to 90% of the day indoors and that figure is rising. No matter if we’re working, sleeping, shopping, or eating, we do most of it inside. That’s why it’s important to think about the cleanliness of indoor air.

Particulate matter, smoke, exhaust fumes, odors, dust, pollen, and allergens all swirl around in our indoor air. This bad qual­ity air is harmful to our health, productivity, and well-being.

We’re concerned about your air.
And your health.

Nothing is more important than clean and fresh air to breathe.

At IDEAL, we want the very best. That’s why we believe our air purifiers are the answer to increasing environmental and air pollution.

Let an ideal air purifier do the hard work by allowing our highly effective filter technology to remove the airborne debris and odors from your air.  To have you breathe only the cleanest indoor air.

Free from aggravation.


“The five of us working in our shared office could never agree whether the window should be open or closed. As a result, the air in our office was often very stuffy. At a certain point, I said enough is enough. Installing a big air purifier and using it daily has put an end to the drama.”

- Caroline (department manager)